In the first part of this Shopify SEO series, you have linked your Shopify store to Google Analytics. In this sequel, you go a little further and activate Ecommerce Tracking.
What is E-commerce Tracking?
By enabling e-commerce tracking, Shopify can pass on specific data about your products, sales, and conversion rates to Google Analytics. So you have all relevant data in the E-commerce report in Analytics at a glance. These reports also tell you a lot about your customers’ behavior about your products. To include this data:
- Information about which products were purchased, in what quantity and what turnover they generated.
- Quantitative information about each transaction, including sales, taxes, and delivery.
- In addition, you will learn how long customers need to make a purchase in your shop. In concrete terms, this means you look at the number of sessions to buy, as well as the different steps to complete the transaction.
Why is this information useful?
This information helps you to see which products are the best sellers and your customers, and which products are more likely to sell through targeted marketing.
Track when your customers cancel the transaction process and, if necessary, optimize each step of the transaction.
In addition, metrics such as revenue per transaction show you whether it’s worth bidding on better deals and discounts over a certain amount sold.
Based on this data, you can optimize your Shopify Shop specifically.
Enable e-commerce tracking
That’s how it works:
Step 1: Ecommerce Tracking in Google Analytics
In particular, as an online merchant, you’ll need metrics such as sales and conversion rates from your Shopify Store, which are the products you sell, in your views. To capture this data, you need Google Analytics E-commerce Tracking, which you need to enable in advance. Open your Google Analytics account and click on Administration.
Step 2: Familiarize with the administration
Here are 3 drop-down menus that give you an overview of which accounts, properties, and views you are currently using or tracking. In the third drop-down menu under Data View, click Ecommerce Settings.
Step 3: Enable e-commerce tracking
Set up under E-commerce, first activate E-commerce Tracking by setting the status to ON. This completes the standard Ecommerce Tracking.
Step 4: Enable advanced e-commerce in Shopify
If you want to have a detailed data collection of your Ecommerce, then you can also activate the Extended Ecommerce. Go to Shopify Admin, then click Online Store and Preferences. In the Google Analytics section, you will find the checkbox Use Enhanced E-commerce , tick it and click Save. Make sure you use the latest version of Google Analytics (Universal Analytics) for the Advanced E-commerce feature, otherwise it will not work.
Step 5: Enable Enhanced E-commerce in Google Analytics
In the last step, you also activate this setting in your Analytics account. In Administration and Ecommerce Settings, click on the second step Advanced E-commerce and set the status to ON. Click Send to save the settings.
Again something is done – a praise to you! With these E-commerce reports, you now have a full overview of your products sold with the corresponding readings.
Do you want more? Then visit our workshops and get professional advice from our experts