- 1 But who is found and what can you specifically do it?
- 2 Why use Google Analytics?
- 3 Google Analytics creates transparency
- 4 Do it yourself: Google Analytics Implementation in Shopify
Increase conversion rates and rank # 1 in Google’s search results – everyone wants that – because for many online retailers and service providers, it’s still BY far THE source that gets the most traffic to the site. True to the motto: who is found, sold.
But who is found and what can you specifically do it?
To be found, you need to know your customers well. You need to know their behavior and preferences and know what search terms they’re typing into the search engine to get on you.
The start is the implementation of Google Analytics in your Shopify Shop. Google Analytics collects exactly this relevant data about your customers and presents them to you in clear tables and graphics.
By understanding Google Analytics and using the tool correctly, you no longer focus on short-term traffic without conversion but invest your marketing budget effectively and effectively based on your captured data.
Google Analytics is your valuable partner for customer acquisition and increasing conversion rates.
Why use Google Analytics?
In a physical shop, you can see when your customers come in, how they behave and what moves them to buy. There you test your marketing strategies on site and see the results immediately.
As the operator of an online shop, your storefront is your Shopify store, but this will allow you to navigate half blind in the digital space without any additional tools.
Google Analytics creates transparency
Specifically, it means that the tool gives you the exact analysis of the behavior of your customers. Get insights on how many customers visit your site, how they interact and where they drop out. The collected data shows you:
- Which search terms users use to get to your Shopify Store (and form a solid foundation for you to better find through search engines).
- You’ll also learn what keywords you should use for your content,
- Whether the navigation of your site is used as intended by you (eg customers use your contact form),
- Which sides are lead magnets and which have a flop and need for optimization?
- How your promotional activities arrive and how your store performs compared to competitors.
- And how your customers actually interact with your shop. Ie what are you looking at? How much time do they spend on individual pages? When do you leave your shop? Are you coming again?
Not for nothing are companies that use Analytics on average 6% more profitable than those who do without it.
Do it yourself: Google Analytics Implementation in Shopify
Google Analytics seems confusing at first. With this guide, you’ll get started and collect data that is relevant to you.
In this first part, you will find a step-by-step guide for the implementation of Google Analytics in your Shopify store that will help you to bring a structure into the SEO analytics chaos there.
That’s how it’s done:
Step 1: Create a Google Account
To use Universal Google Analytics (the latest version of Google Analytics), you first need a Google Analytics account. If you do not have one yet, you can put it on the homepage of the same name. Whether with Gmail account or any other email address, both works and you can choose freely. Click on Create account.
Step 2: Create profile
Once you’re logged in, you’ll set up your profile on the next page to get your Shopify Store ready for analytics. Choose website (not mobile app) and fill in the form. Enter your official domain (https://myshop.) in the Website URL field. You can not use the check boxes you see below, so remove the check marks behind them. Now click on Get Tracking ID.https : // myshop . de ) in the field
Step 3: Get Tracking ID
Here’s a lot of information at once, but do not let that put you off, because you only need the code snippet of your tracking ID :
Step 4: Copy Tracking ID
Now copy the code within the script tag. Tip : You can retrieve your tracking code from your Google Analytics account at any time by opening Administrative Tools and clicking on Tracking info .
Step 5: Link Shopify and Google Analytics
In a new window, open your Shopify Admin and log in. In the Settings, click Online Store and then Preferences . Find the Google Analytics field here and copy the tracking ID code here:
Step 6: Make Shopify Shop discoverable
In order for Google Analytics to track data from your Shopify store, you need to remove password protection from your store . Open your Shopify Admin and click Online Store and then Preferences . Under Password page, you will find the checkbox Protect my store with a password . Remove the tick and save the whole thing.
Step 7: Shopify Store is tracked in Google Analytics
Google Analytics can now practically begin collecting data, but this can take up to 24 hours, so be patient.
Conclusion – and now?
Congratulation! With this, you have taken the first steps towards efficient online marketing and increased your chances of being found through search engines.
Next, activate the Google Analytics Ecommerce reports to track your sales and conversion rates. How to do that you will learn in this step-by-step guide .
You need more and you want a personal and professional consultation with our Shopify experts, then visit our workshops and make an appointment.