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5 necessary tips for successful search engine optimization with Shopify

Search engine optimization or in short: SEO helps you to bring your shop to # 1 on Google search or other search engines. SEO works very dynamically, because the development of the search engines does not stop, but grows steadily. By which criteria, Google unambiguously remains Google’s secret. And yet we know a few factors that we can consider to increase the likelihood of being ahead in the Google ranking.

Shopify provides important SEO tools that will make your life a lot easier. Nevertheless, one sees again and again that the features are either not used at all or not correct. This article will help you to eliminate the SEO mess. Structured and building on each other, I’ll show you what you can do to make your store search engine-relevant.

In this article we cover the following points:

  • Editing title tags, meta descriptions, and URLs
  • Editing alt tags for all images as well as image file names
  • Creation of backlinks
  • Creation of anchor texts
  • Creation of sitemaps
  • Migration to Shopify
  • Handling robotx.txt files

SEO Standards: What is SEO and what’s the use of it?

Good content is the alpha and omega of the SEO world. In order to be of some relevance to search engines, useful content must come from the particular search terms that users would potentially enter into the search engines. However, it should not be a stringing together of keywords, because the targeted coverage of search terms without a textual context is punished by search engines. Google, Bing, and Co. are constantly evolving and are getting better at reading the contents of websites and rating them in their usefulness. Pointless content without context is attributed a low utility and in the worst case, complete websites are excluded from the search. The best way to get around these inconveniences is to shop

How do I determine relevant keywords?

Keywords or keywords are the words that search engine users type to search for specific things on the Internet. For you as a shop owner, these are potential customers who should come to your shop in the best case. So it’s important to know the needs of your customers as well as possible in order to be able to predict what they are looking for and how to serve these particular concerns with your products. Of course, you are not a magician and you should not set up blind prophecies. Because there are free tools and tricks on how you can best determine the wishes of your customers in the form of search terms. Specifically, if you sell skis, you want to know if your customers are looking for ski advice, whether they want to buy skis directly, or whether they are looking for used skis.

The most popular tool to search for keywords while keeping track of search volume and competition (other companies that also sell skis and potentially cover the same keywords) is the Google Keyword Planner .

Another tip: use the Amazon search bar to search for your product category and be inspired by the suggestions from Amazon for search queries. As in the example below, you now have the following inspirations: ski glasses, ski wall mount, ski underwear.

 

Even Google itself can be a direct help. Enter your keyword in the search bar and scroll down. Under further search terms, you will find even more search term inspirations.

 

Now test your found keywords in the Google Keyword Planner and start working on your content. Note, however, that the larger the search volume for a keyword, the harder it is to get # 1 on Google search. Focus on so-called long-tail keywords to narrow down your particular niche. So instead of “buying ski goggles”, try to buy “goggles in Winterberg in Sauerland”.

What do I do with the found keywords?

Good work! You have found your keywords and now you want to block them in the content of your shop. There are primarily 5 posts in the Shopify SEO area, which must include these keywords in any case:

  1. page Title
  2. Meta description
  3. h1 tags
  4. ALT tags
  5. page content

Page titles in Shopify

The page title can be found in your Shopify Admin. You can name it for pages as well as for articles, products, collections and blog posts. Each title should be unique and of course, contain the keywords that are relevant to you. The title appears, as shown in the example below, in the search engines as a link through the user to your page.

 

Search engines use the content of the page title and measure it with the content of the page to make it useful or less useful. This results in the search engine ranking. When determining the page title, pay attention to the following formalities:

  • The page title must include your most relevant search term
  • The length of the title must not exceed 70 characters
  • Your brand should appear at the end of the title (for example Your Shopify Consulting – Eshop Guide)
  • The page title must be easy to read so that users feel addressed and click on it

Meta description in Shopify

The meta description is a small text that appears under search terms in your page title and briefly defines your shop. Since you can make a meta description of every page, collection, or blog post, make sure every description is unique. A direct and clear description followed by a so-called ” call-to-action ” request to visit your site will bring potential customers to your store.

Edit your page title and the meta description directly at Shopify :

  1. In Shopify Admin, click Online Store and then click Preferences.
  2. Add your unique page title and your meta description:
  3. Now click Save to save the changes.

H1 Tags in Shopify

The equivalent of the page title tags for all other pages of your shop you will find under Title, the so-called H1 tags. These are the titles on each page you edit in Shopify, as shown in the example below:

Whether collections, product descriptions or blog posts – each text should be provided with a unique headline. In the best case, the titles will contain keywords relevant to your business. So you increase the likelihood that Google users will get to your Shopify Shop via the search.

Pictures ALT tags in Shopify

Very good pictures and photos are always an asset for dry items and a must for every shop. Search engines are still unable to reliably recognize the contents of the images and therefore do not know which contains an image is assigned to. Make it simple to Google and Co. and label your images using the ALT tags and the file names of the images. So you increase the chance that your images appear under the content mentioned in an image search.

If you are using product images, label the ALT tags as follows:

  1. Click on the product you want to edit.
  2. Hover over the picture and click on the ALT link :
  3. Compose your ALT text.
  4. Click Done.

Page content in Shopify

The more content you write, the higher the likelihood that search engines will reference your store for keywords you’ve implemented in your text. Never copy only the product description of the manufacturer on your side, because the probability that hundreds of other suppliers have the same text is too big. Duplicated content is classified by search engines as frivolous and punished in the worst case.

Further SEO measures in Shopify

You have now learned about and implemented the Shopify SEO basics and key factors of on-page optimization. A praise to you!

The following measures are part of off-page optimization and help you improve your search engine ranking:

  1. Backlinks and anchor texts
  2. Sitemaps
  3. Shopify migration
  4. robots.txt

What are backlinks?

Backlinks are links that point from other websites to your own. For search engines, backlinks generate trust. The more trustworthy your site is, the higher the chance of getting a good ranking in the ranking. Please refer friends, acquaintances and business partners to your page with a link. Offer to write guest contributions and allow in return for guest contributions being published on your site. Because even in the digital community, it is a give and takes.

What are Anchor Texts?

An anchor text is a text behind which a backlink to your shop hides. Make sure it’s not a call-to-action like “click here” because then Google thinks that “click here” is the search term instead of your actual product or service. Ask your friends or business partners to actively choose your brand name or a suitable description for your shop. Shopify, for example, uses Anchor texts such as e-commerce platform or online store.

What are sitemaps?

Sitemaps represent your shop’s data in a structured way so that search engines can read it better. The good thing about Shopify is – each store automatically creates a sitemap.xml. To find your sitemap, enter it according to this pattern: example.com/sitemap.xml

With free tools like Google Analytics or Google Search Consoleyou can verify your page so Google indexes your shop’s content faster.

How do I migrate my shop to Shopify?

Do you already have a shop or use any platform to host your site and think about switching to Shopify? You can easily migrate your shop to Shopify without losing your existing traffic. With Shopify, you can easily set 301 URL redirects to notify your customers, as well as Google and other search engines, that the URLs on your website have changed.

How do I hide pages from search engines?

Search engines like Google constantly crawl the Internet in search of new data. If your page is crawled, your robots.txt file blocks the content that would otherwise reduce the SEO effectiveness of your page in terms of ranking. Your Shopify Shop automatically creates robots.txt files that you can easily retrieve by attaching to your own domain ” /robots.txt “.

Even if you can not edit these files, you should know which pages are blocked. For example, your cart will be blocked by the Google index because it is not relevant for search engines and their users to immediately land in the checkout. They want to access your product pages before they familiarize themselves with the checkout.

Orders pages or your administration area on Shopify are also not indexed. If you have pages with duplicate content, you can also add them to the robots.txt file:

  1. Click on Online Store and then Themes
  2. Then go to Actions and select Edit HTML / CSS.
  3. Then click on the theme.liquid file
  4. To add the search template, copy this code into the <head> section:

{% if template contains ‘search’ %} <meta name = “robots” content = “noindex”> {% endif %}

To add a specific page and thus block it from the Google index, copy this code into the <head> section: 

{%  if  handle  contains  ‘page-handle-you-want-to-exclude’%} <meta name = “robots” content = “noindex”> {%  endif  %}

Save the whole thing by clicking save . 

Good work! Your shop should be technically well equipped. Of course, there is always more and I keep you up to date with these articles. If you have certain topics in mind that are of interest to you, then write me a short and I try to thematize. Are you in a hurry? Then visit our workshops and be individually trained and advised by our Shopify experts

About the Author bhupathi reddy

hey i am bhupathi reddy working as google seo analyzer and promoting business in online.

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